Juwels

Hi! We’re Julia and Julia. We’re the German duo behind our Seattle based company Juwels & Co. We’ve been good friends ever since we met 16 years ago while studying photography. For more than 10 years now, we’ve both been working in the high-end luxury industry. Julia M. as a former Editor at Vogue Germany and Julia V. as Art Director for Airbnb Luxe.

We share a passion for high quality products and design. We truly believe that a luxurious life does not have to be at the expense of nature and our fellow human beings. For us, luxury is about using privilege to invest in the future. It is about ensuring that future generations can enjoy a healthy and comfortable life.

Values that are still rare to find in the traditional Diamond industry as they are stuck in old patterns. This is the reason for the foundation of Juwels & Co. With the future in mind, our mission is to raise awareness for sustainable alternatives by investing in lab-grown diamond jewelry that’s both beautiful and built to last a lifetime.

All of our rings are made from recycled gold and lab-grown diamonds, which are physically identical to mined diamonds without harming the environment or financing any wars.

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When you buy from us, you can feel good knowing that you are not only helping to protect the environment, but you are also helping to make it better. Our lab-grown diamonds are conflict-free. In fact, our lab-grown diamonds actually help to reduce air pollution by using recycled carbon dioxide. So, by choosing our diamonds, you can be sure that you are making a positive impact on the planet.