How to Choose the Right Wedding Planner – Essential Tips and Red Flags

May 6, 2024

Stephanie Thomas

When it comes to planning your wedding, the stakes couldn’t be higher. This once-in-a-lifetime event is as stressful as it is exciting, and that’s why many couples turn to the expertise of a wedding planner. However, not all planners are created equal. Choosing the right wedding planner can make the difference between a chaotic experience and a magical, stress-free wedding day. In this blog, we’ll walk through the essential steps to picking the perfect wedding planner and point out the red flags to steer clear of.

Identify Your Style and Expectations

Before you start interviewing potential planners, it’s crucial to have a clear idea of the type of wedding you want. Are you envisioning a small, intimate affair, or a large, elaborate celebration? Do you prefer a traditional wedding or something more contemporary and unique? Knowing your style and expectations will help you find a wedding planner who can truly align with your vision.

Budget Considerations

Determine your budget early in the process. A good wedding planner will help you stick to your budget and find creative ways to save money without compromising your vision.

Ask for Recommendations

Word of mouth is incredibly powerful. Ask friends, family, and colleagues for recommendations. You can also ask other brides for their recommendations in our online communities (find a list of our groups on this page). Couples are usually eager to share their positive experiences or steer you away from planners who didn’t meet their expectations.

Review Portfolios and Past Work

Examine the portfolios of potential planners to get a sense of their style and expertise. Look for diversity in their events and pay attention to the details in their execution.

Check Reviews and Testimonials

Online reviews and testimonials can provide insight into a planner’s reputation and professionalism. However, take overly negative or positive reviews with a grain of salt and look for consistent patterns in feedback.

What services do you offer? Some planners offer full-service planning, while others may only assist with specific aspects of the wedding.

How do you communicate with clients? Ensure their communication style matches your expectations. Whether it’s regular meetings, email updates, or calls, understanding the frequency and methods of communication is key.

Can you work within our budget? A straightforward question that requires a straightforward answer. It’s important to know how the planner manages budget constraints and cost-saving opportunities.

Lack of Transparency

If a planner is not open about costs or seems to dodge questions about fees and contracts, it’s a major red flag.

Poor Communication

Communication is crucial in wedding planning. If your planner doesn’t respond in a timely manner during the initial stages, it may predict future communication issues.


Be wary of planners who promise the world at suspiciously low costs. It’s important that expectations are realistic and achievable.

Trust Your Gut

After meeting with potential planners, trust your instincts. You should feel comfortable and confident in their presence, as this is someone you will be working closely with throughout one of the most important times of your life.

Choosing the right wedding planner involves careful thought and consideration. By understanding your needs, doing thorough research, asking the right questions, and being aware of red flags, you can select a planner who will make your wedding a truly memorable event without the stress. The right planner will not only meet your expectations, but exceed them, so your big day is executed flawlessly.


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